“Also, the term “Sunday feast” is a symptom of our problem. Consider this fact: Every respectable church, synagogue or mosque in this country has, on the weekend (usually on Sundays, synagogues on Saturday), a sacred service. So all the religious groups in the country invite people on that day to come and worship God and we invite them to come and eat. ISKCON temples are often what I call a 60´s interactive museum. We still think we are in Haight-Ashbury 1967. Guess what? Some people are actually looking for a spiritual program. Everyone else calls their Sunday service a worship service, sacred service, Sunday worship – we call it a FEAST. That alone I find humiliating. And we still think that there are a lot of intelligent, useful people in this country that are going for “Free Food!”. Guess what? There aren’t a lot of hippies any more. And most people that hear “Free Food” are going to think, “Oh my God, I don’t want to get near that place, it’s a soup kitchen.” So here we are, roughly 40 years behind the times and advertising our Sunday chow down – our Sunday Feast. And that is our main worship service in the week. That alone I find amazing.” – Hridayananda Das Goswami.